Caution: those of you who have been speaking for more than a year or two and still don’t have a book or a product are missing the boat! Read on…..
Having products to sell in the back-of-the-room, or “BOR” as it’s referred to in the industry, helps a speaker not just earn more EVERY TIME they speak, but it also gives the audience members a chance to take a piece of the speaker home with them.
Audiences buy products – books, CDs, DVDs, workbooks, and more – because they ENJOYED the speaker and they want to reinforce the speaker’s message or they want to learn more from the speaker. So, if you are a professional speaker and you are not offering product BOR, you are not just hurting yourself financially, but you are also hurting your audience members.
Sometimes, motivational speakers simply don’t know how to go about creating products. Many are simply too overwhelmed by the advances in technology to take the first step toward creating a product. I’m here to tell you that it’s never been easier. The new anthology series published by the bureau, The Power of the Platform, is one of the easiest, fastest and most affordable ways for motivational speakers to get published.
All a speaker has to do is submit a 750 – 1500 word chapter (that’s about 3 pages, single-spaced), a 120-word BIO, and a high resolution head shot. Voila! In just about 2 months, you’ll be holding a book that will feature your message along with messages from 19 other outstanding speakers. The book will work for you not just as a BOR product, but also as a tremendous marketing tool. Books are best used as a “Business Card on Steroids”! Being published in a book DEFINES you as an expert in your field- WHATEVER that field may be!
If you don’t have a copy of your FREE e-book, “The Power of the Platform: Speakers on Success,” just e-mail me and I’ll forward it to you. If you are interested in contributing to the next edition, “Speakers on Purpose”, let me know as soon as possible – it’s filling up quickly! Join some of the best and brightest personal development experts, including Jack Canfield, Brian Tracy, Keith Ferrazzi, Marci Shimoff, and Barbara DeAngelis in the highest quality speaker anthology available today!
And, if you’re one of those speakers who is better at speaking than writing, relax! I’m here to help! I’m an award-winning author and I love helping speakers find the best way to share their messages. Imagine having a book that you’ll be proud of, that will help you to generate more leads and more business
and that will help you to earn more – every time you speak!
Last but not least, if you are still undecided about getting published, look at the facts. The biggest speakers you know are turning out books and audio programs regularly. In many cases, they write a new book every 90 days! (Brian Tracy is in this category.) Others host teleseminars, webinars, and more – and then offer the recordings of these programs for sale – you can purchase their products on their sites and when they speak. Always FOLLOW THE MASTERS! You choose to use NIKE golf clubs because those are what Tiger Woods hits or wear Air Jordan sneakers because those are what Michael wears. The same is true for business success. Follow the leaders – get published NOW! I would love to help you have a book in your hands before Labor Day!