I just returned from Arielle Ford & Mike Koenig’s “21st Century Book Marketing” seminar in San Diego. It was an incredible seminar and I am SO GLAD I chose to attend. The Power of the Platform coauthors Yasmine Bijan, (Speakers on Success), and Marion Richardson and Barbara Khozam (Speakers on Purpose), also attended.
When we signed up, I was afraid the seminar might be one sales pitch after another for personal development, internet marketing, and publishing products, as so many seminars have been lately. I’m often reluctant to endorse other events or encourage my associates to attend events without having experienced them first-hand. Needless to say, I was surprised and delighted by the quality of the CONTENT that the speakers shared. This was possibly one of the best seminars I’ve ever attended.
Sure, the speakers had products to offer – that’s how most successful motivational speakers earn their living – by selling personal development products. I am no exception. It’s no different from visiting a store. You wouldn’t get mad at Barnes & Noble for selling books, would you? 🙂 But the speakers at this event cared were excited about the opportunity to share their knowledge; they were not CONSUMED with trying to sell. The bottom line was that this seminar offered the LATEST information on marketing books (or anything, for that matter), by using the very latest technology. The biggest mistake speakers make today is in not delivering enough content – especially when their events have a decent admission fee. That was NOT THE CASE here! KUDOS to Arielle & Mike for delivering OUTSTANDING content and information! I highly recommend that if you are a speaker or author you should plan to attend their 2010 seminar.
The lineup of experts was strong – from celebrity keynote speakers Jack Canfield and Marci Shimoff – (who, btw, are BOTH Power of the Platform coauthors!) and Debbie Ford, to panelists like Rick Frishman with Morgan James Publishing, Mari Smith, a Relationship Marketing Expert, and John Kremer, an incredible Book Marketing Expert. The panels offered RICH information and resources, the speakers and panelists were the FINEST in the business today, and the attendees were happy to be there. What a fabulous event!